How to Build a Superteam That Keeps Getting Better
By Ron Friedman, HBR Magazine May-June 2026 In the spring of 2022, after a grueling 58-loss season, the Oklahoma City Thunder sat near the bottom of the NBA standings. Then something remarkable happened: The franchise started getting better, fast. The following season the team won 40 games, blowing past Vegas projections by more than 16 wins. The next year it jumped to 57 wins, exceeding expectations by 12.5. A year later the team reached 68 wins, another 10.5 above forecasts. In just three seasons the Thunder surged from the bottom to the top of the league. [...]

